ind-refind-cbbam-2022-2023-v1
Competition in the Branchless Banking Agent Market: Effects, Strategic 2022-2023
Indonesia
CBBAM 2022-2023
Name | Country code |
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Indonesia | inda |
Digital Financial Survey
We partner with one of Indonesia’s largest banks to test how increased competition in the market for branchless banking affects the willingness of banking agents to transparently disclose the bank’s official prices and refrain from charging illicit fees above the published price list. In the first experiment, the bank’s branchless banking agents received randomized information about the expected increase in competition in their local area. Subsequently, they were given an incentivized choice to enroll in a marketing plan that discloses the bank’s official prices or an alternative plan that does not require them to disclose official prices to their customers. In a complementary experiment, we will directly provide a randomly selected sample of clients with information about the bank’s official prices. From our preliminary analysis using survey data to 3,006 agents and 3,993 clients, we observe the tendency of agents to overcharge and “shroud” information about official transaction fees from clients. Our preliminary findings suggest that providing agents with information about an increase in expected competition significantly increases price transparency.
Survey data
Version 1
2023
Digital financial services have expanded rapidly across the developing world. While digital financial services offer many benefits for low-income populations, they also give rise to new consumer protection challenges. One widespread concern is the high prevalence of agent misconduct and illicit extra charges, which reduce consumer welfare and undermine trust in new financial technologies. This is an important concern in many emerging economies including Indonesia. Working with one of the country’s largest banks, we are conducting an experiment to (i) measure the consumer demand for price transparency and the extent of financial agent misconduct, (ii) examine whether increased competition — resulting from the rapid growth of Indonesia’s branchless banking network — is likely to make branchless banking agents more willing to transparently communicate official prices and less likely to charge illicit fees in an effort to win consumer trust and grow their business, and (iii) estimate the returns to price transparency.
West Bandung, West Java, Indonesia
Name | Affiliation |
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Gianmarco Leon-Ciliotta | Pompeu Fabra University and Barcelona School of Economics |
Erika Deserrano | Northwestern University and Bocconi University |
Firman Witoelar | Australian National University) |
Martin Kanz | World Bank |
Daniel Gottlieb | London School of Economics and Political Science |
Name | Abbreviation |
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RETAIL FINANCE DISTRIBUTION RESEARCH INITIATIVE | ReFinD |
Start | End |
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2022-07 | 2023-12 |
Name | Affiliation | URL | |
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ReFinD, ISSER | University of Ghana | www.refind-isser.ug.edu.gh | refind.isser@ug.edu.gh |
Licensed access data, available under conditions
producer. production date. dataset title and date [dataset]. version number. Place: Producer name [producer], date of production. Cape Town: DataFirst [distributor], date of distribution. doi:
Name | Affiliation | URL | |
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Head, Data Processing Divisiom | University of Ghana | refind.isser@ug.edu.gh | www.isser.ug.edu.gh |